What CMOs, web directors, and cabinet leaders need to understand about the collapse of click-based search, the rise of citation-based discovery, and why R1s outside the elite tier are most exposed.
Operating practices, ownership, audit cadences, and the protocols that keep institutional sites coherent.
How LLM-driven search reads, weights, and cites institutional content — and what to do about it.
JSON-LD patterns for higher-ed: faculty, programs, research outputs, and the entity types that earn citations.
Standing protocols and field notes for keeping academic publishing readable across the long tail of access needs.
Enrollment Edge is an independent publication focused on higher-ed findability and governance. The subject moves too fast for permanence; pieces ship when there’s something worth saying, and get revised when the ground shifts.